Akio Okumura

All of Life in a Box

Graphis # 337 Jan/Feb 2002

Since WWII, the Japanese have had a passion for package design, often for the sake of design alone. Today, in a sinking economy, retailers have tried to teach designers how to attract consumers. But Akio Okumura, principal at Osaka's Packaging Create, remains wiser than the wisest of marketers. He constantly educates himself people who make it go round with their money.

Calligraphy (Life in a box) by Karun Malhotra