More Than Satisfied

Graphis #331 Jan/Feb 2001

Breathe in, breathe out. In French, inspiration means inhaling, and Gwenael Nicolas, the head of Curiosity firm themselves are not what inspire him. What makes him draw breath are outrageously successful individuals. Nicolas has not yet proven whether his regimen of inhaling the essence of success and exhaling a slew of diverse designs can, in practice, produce a consistently successful designer, but he has shown himself to be an agile and nimble student. As the leader of Curiosity, he has already mastered the basics of his design course: casting, marketing and pragmatism, and this in itself is quite an accomplishment.

Image: Packages for Issey Miyake (1998)

Art Director and Designer: Gwenael Nicolas

Client: Issey Miyake.