Hideya Kawakita

The Power of the Bottle

Graphis #311 Sept/Oct 1997

Huge billboards appear each months in train stations. They show Ferris wheels and wheat fields and flowers and trees and amid the quaint, unspoiled splendor imagine weary Japanese commuters, pressed chest to chest, peering out at a bewildering array of ads, searching for that familiar bottle, dreaming perhaps of a simpler time.