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Sommese's Recipe for Design

Graphis #332 March/April 2001

As leading graphic design professors at Penn State University, Lanny and Kristin Sommese teach their students how to succeed by first divining the fundamentals. For example: Design is not a noun, but a verb. Design is not inspired by other design. Good designers have an idea of how they'll solve a client's problem by the time they leave the first meeting. "If you listen to us, and ...work your asses off, I can ...guarantee you're going to be very good."

Portrait by Marc Hessel

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